Southampton Village's Rotations Bicycle Center and the summer pop-up clothing store Joe Fresh have partnered to offer rentals of flashy orange bikes.
The 10 Electra bicycles, each equipped with a basket and Joe Fresh license plate, are available for $10 per hour or $40 per day from the Windmill Lane bike shop.
Rotations owner Rick Laspesa said Joe Fresh marketers approached him earlier this year and offered to pay for the purchase of the bicycles — as long as they were the brand's color, bright orange.
Renters receive a 15 percent off coupon to use during their next purchase at Joe Fresh, Laspesa said.
Rotations also has other bicycles available for rent, in many different styles, including road bikes, Laspesa said.
The Joe Fresh pop-up is located on Jobs Lane.
