According to the Harvard Business Review, Marketing is Dead. Not sure if everyone has received that blog or memo.. But Traditional Marketing as we know it is truly dead.
What do I mean by traditional marketing?
Sending out advertisements, print material, brochures ... spending money on weekly ads in the newspaper. Sorry, to my friends in print advertising, but traditional marketing really has taken a down turn. For those savvy enough, like the Southampton Patch, their marketing has merged both traditional forms of marketing (placing advertisements) and online media (blogging). This up and coming online magazine, essentially, has attracted loads of attention by using simply social media tools, like Facebook and weekly newsletters in the email box to sum up the week of major local events.
Social Media and community building advertising is the wave of marketing now and in the future. Many business owners are realizing this new trend, as many of their existing clients may be moving over to other businesses. Or, you may be a user of such a platform like Facebook and seeing people recommend other businesses and companies based on the social media “word of mouth”. The beauty of using such new tools, like Facebook and Twitter, is the “tagging”. Now, you may ask, why such a simple thing? How does it have such a powerful impact on business?
When someone loves a business, service, restaurant or even book.. even an IMAGE, the tagging and sharing that takes place on social media becomes that “word of mouth” power of business. Some of our clients at Ruby Marketing Group have truly found all of their success in using the tools that we have set up for them, like blogging, Facebook, Twitter, and Pinterest. Many of our clients are people who have hesitated over the years to make that “shift” because they are afraid that their efforts will go unfruitful. Well, let me tell you, first hand.. I have seen businesses double and triple their business by using the right tools, like blogging and Facebook. I have worked with non-profits, who have also seen firsthand the power of using new media tools and online marketing techniques. Even our own company, Ruby Marketing Group, has truly been successful by using tools like Facebook, Twitter, and Pinterest.
What do you think? Have you made the shift? What are your observations?
Tag me on this post. Share it on Facebook, tag me @Melissa Ann Mitchell. Let’s see how this “word of mouth”, new marketing technique really works!!!