Were you late to work? When the clock skips an hour forward, like it did this weekend, it can start a whole chain of unintended reactions if you're not prepared.
That's why automation is so great.
We advocate automating certain aspects of your marketing. However, when something changes, automation can be downer.
Let's look at things that have changed in the social media world recently and why manual input is required.
- Facebook went to Brand Timelines. As we said at the end of February, Facebook is converting Brand pages to the controversial Timeline layout. Some businesses dislike the move, mainly because they'll need to manually make changes to their pages in order for them to make sense. These things include a cover image, pinned posts, sharing options, subscription settings, and app displays. For more on this, give us a call.
- Google updated its Terms of Service & Privacy Agreement. Google's new agreement with its users makes it easier for the company to cross-link your interests, information, and personal data between its services. This helps it provide "better" ads while making your activities and your identity easier to discover. In order to better protect your privacy, you'll need to manually opt-out of certain settings in your Google profile.
- YouTube offers enhanced Channel templates. YouTube, a service of Google, now offers four rather appealing templates for your Channel. If you're still using the default layout, you may be missing out on an opportunity to engage with more fans. Since the update, subscriptions to the new Channels are up 50% — so get in there and manually make the change.
- (Bonus!) New platforms are taking off. Finding new customers and showing off your brand has always been at the core of marketing. Tools like Pinterest and Garretz don't have inbound automation, so using these tools requires a hands-on approach. The extra steps are important because that's where you'll discover new customer groups, and where new customers can find you (if you want to be found.)
Was this post helpful/confusing or leave you yearning for more? Leave a comment below or contact Hamptons Creative Group so we can talk.
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