If you are not working on Search Engine Optimization (SEO), your website is at risk. SEO is a necessary part of marketing. Without investing in SEO activities, your competition may come up in web search results instead of you.
While all the techniques to enhance your search rankings would (and do) fill a book, there are three simple things any business owner can do to work on SEO themselves.
- Create content. What does creating content mean? It's not complex. Things like online press releases, web-based newsletters, and blogs (like this one) publish fresh information tied in with your business name.
- Construct Google+ and YouTube accounts. More social media platforms? Yep. With about 100 million users on Google+ and a connection with Google search, putting your business on this Facebook-like service will enhance search results. YouTube is by itself the second largest search engine, meaning having a presence is important.
- Claim your local listings. "Local" search online is very powerful, especially if you do business with customers within driving distance. You'll want to completely fill out your business profile on services like Patch (view the how-to ) as well as on Bing Local and Google Local. While some content may be filled in for you, this information is often vague, out of date, or inaccurate. Include the most current description of your business and contact information, plus photos of your products and even staff.
These three steps aren't overly complicated and don't require a Ph.D. in computer science to figure out. However, many small business owners simply may not have time to do it all. If that's the case, try to budget 30-minute blocks each week to start working on one of these things. If you get caught up for any reason, Hamptons Creative Group can offer you ways to get it done quickly without melting your budget.
Have any other simple SEO tricks? Let us know about it on our Facebook page.
Read more blog posts from Hamptons Creative Group here: http://www.hamptonscreative.com/interact