New Print Ad Campaign for Group for the East End: 'If You Love It Out Here, Prove It'

What did you do this summer? What do you love most about the East End? Those questions are great ones to ask yourself and your kids. What’s the most important charity on the East End? That’s a tough question to answer, but if you ask blumenfeld + fleming, the design firm behind Group for the East End’s new print ad campaign, they’ll tell you the Group should be on your very short list.

“Without the Group, the East End would be overdeveloped,” says Jill Fleming, a former NYC art director. “They’re one of the main reasons the water out here is safe for drinking and swimming,” says Lynn Blumenfeld, co-founder of the firm.

The team at blumenfeld + fleming says after developing a new website and tagline for , they urged the Group to run print ads to reach people who summer here. “We feel like many people don’t know how much the Group does out here. If you love the nature of the East End of Long Island, maybe it’s time to say thanks,” they added.

According to Group for the East End President, Bob DeLuca, "With more than 15 years of research now before us, it's clear that our precious water resources are becoming increasingly polluted, and that the long term costs and consequences of this pollution will have an impact on us all.” Mr. DeLuca continued, " We are hoping that people will see this campaign and support our efforts to keep the East End beautiful and preserve our precious resources."

Contact: Kate Fullam, Director of Community Outreach
631-765-6450, ext. 208 • kfullam@eastendenvironment.org

Group for the East End protects and restores the environment of eastern Long Island, New York through education, citizen action, and professional advocacy. Membership and program information at www.GroupfortheEastEnd.org.