After contemplating expanding the scope his company serves for the past year and a half, Haweeli said on Tuesday that upon considering which market(s) to enter, only one was left on the list after all was said and done.
"We started considering roughly 30 markets," he said. "Then we knocked it down to 15, then 10, then 5. And then Queens, northern Jersey, Manhattan, Brooklyn, Connecticut - that all made sense when we looked at the number of restaurants ... That's the restaurant capital of the world."
Metro's slogan - "Stand out in a city of 24,000 restaurants" - plays on that large number. Though WordHampton currently represents clients outside the Long Island market, Metro - which is expected to have offices on 3rd Avenue - will focus solely on the metro New York City market.
Haweeli said he plans on sticking with the same formula - social media, email marketing, and collaborating with other media - that has brought WordHampton into its 20th year, and has gained clients in the restaurant industry from Montauk to Manhattan to Mohegan Sun.
"We've been representing restaurants for 20 years," he said. "We can make packages applicable to the basic neighborhood restaurant."